By John Lipsey Jim Ryan, Flexera Software's chief operating officer, spends significant time talking with Intelligent Device Manufacturers to understand the challenges they're facing as their margins increasingly are being squeezed by competition and commoditization. In this video, Jim discusses the changes occurring in the intelligent device space, where manufacturers increasingly are having to think like software vendors, where embedded software on devices is the norm and where key technology to help manufacturers reduce supply chain costs, differentiate and develop products in a more agile environment are key to maintaining profitability.
Archive for February, 2012
How Device Manufacturers Can Thrive in a Software-Centric World
Posted by admin on February 21st, 2012
Posted in Software Piracy 
Tags: challenges, chief-operating, device-space, entitlement management, intelligent, key-technology, manufacturers, margins, software licensing, time-talking, video 
Comments OffInsights from Citrix: Software Licensing Implications of Virtualization and the Cloud
Posted by admin on February 9th, 2012
By John Lipsey At the recent SoftSummit conference, Ron Bauman, program manager for the worldwide licensing program at Citrix, shared some insights with Flexera Software.
Posted in Software Piracy Tags: bauman, license models, Licensing, Personal, private-cloud, software licensing, thoughts, virtualization Comments OffThe Cloud is Here: Are Software Vendors and Intelligent Device Manufacturers Prepared?
Posted by admin on February 9th, 2012
By John Lipsey Cloud-based computing has transformed the way people think about purchasing and consuming business software. Like ala carte dining rather than all you can eat, the Cloud has opened up entirely new revenue streams for providers to enable value based on new delivery models such as burst-of-use and pay-per-use, to name a couple. There are many software licensing implications tied to Cloud computing. And they all assume that application producers can track their customers' software usage and enforce it according to the relevant licensing arrangement. But can they? According to our 2011 Key Trends in Software Pricing & Licensing Survey , software vendors and intelligent device manufacturers have a ways to go. According to the survey, 47% of application producers say they either do not have technology in place that enables them to know what product, product version or platforms their customers are using – or they simply do not know.
Posted in Software Piracy Tags: based-on-new, Cloud, license models, Licenses, Licensing, product-version, revenue-streams, such-as-burst, their-licensing, track-licensing, trends Comments OffFlexera Software to Participate in Cloud Ecosystem Panel at the Cloud Industry Summit
Posted by admin on February 9th, 2012
By Ann Reist Jeanne Morain, director of strategic alliances at Flexera Software, will be participating in a panel discussion on the Cloud Ecosystem at the upcoming Cloud Industry Summit in Santa Clara, CA. This panel of suppliers relying on ecosystem partnerships will discuss the salient issues and unique attributes that cloud implies. The early market for Cloud-based services is demonstrating that one key to potential success is an appropriate, effective ecosystem of partners. Data centers, networks and go-to-market channels are all inherently heterogeneous affairs further complicated by Cloud delivery, and the service offerings themselves are increasingly multi-supplier aggregations. When: The Cloud Ecosystem February 13, 2012 4:20-5:00pm Where: Santa Clara Convention Center Grand Ballroom F Santa Clara, CA We hope to see you there!
Posted in Software Piracy Tags: Cloud, cloud-based, cloud-ecosystem, complicated, jeanne-morain, santa-clara, software licensing, the-salient, upcoming Comments Off